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Small and mid-sized trade businesses miss around 43% of incoming calls. For many installers, that can mean hundreds of missed jobs each month. Can you afford to let that work slip away?

Missed calls - an overview

It is very difficult to put together salon specific figures for exactly how many incoming calls are missed each month but we can draw on solid general data and industry insights to provide a reliable estimate and context which tells us that:
Small and mid-sized businesses in the hair and beauty industry, typically, it is suggested, miss up to 22% of incoming calls which some will convert into 300 – 500 missed calls per month per location. Other sources might suggest 40% missed during peak hours or when staff are occupied.

Missed calls overview

Trade businesses miss around 43% of incoming calls, mostly because they are on the tools or out on the road. For many installers, this adds up to hundreds of missed jobs each month. The busier you get, the more calls you miss, and the more work slips away.

Let’s break it down with a realistic example of what an average, busy installer experiences day to day.

How much is your business losing per month?

In 2025, the average trades job across was worth £150
6 calls per month
Lost Revenue Per Month
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Lost Revenue Per Month
£ 0 +
Cool Number
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Lost Revenue Per Month
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Lost Revenue Per Month
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Lost Revenue Per Month
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Why are missed calls such a big problem?

Call Volumes Vary
High-demand Tradesmen in busy urban areas receive a high volume of enquiries, meaning even a small percentage of missed calls can quickly translate into dozens of lost jobs and quotes.
Time of calls
42% of customers contact plumbers and installers during evenings, weekends, or while at work, exactly when calls are most often missed.
Reception Capacity
Smaller installer businesses often lack dedicated office support or call-handling systems, which leads to a higher number of missed calls while they’re out on jobs.
Customer Behaviour
Around 70-80% of customers choose the first installer that answers, meaning a missed call rarely turns into a callback; it usually turns into a job won by a competitor..

Summary Table

Scenario

  • Modest call volume, lower miss
  • Low miss rate (22%): around 22 missed calls Moderate to high miss rate (40%): around 40 missed calls
  • Busy salon 300–500 calls

Estimated missed calls (per month)

  • 20-40 calls
  • 40-80 calls
  • 80-100 calls

Final takeaway

While around 22% missed calls is a conservative, average benchmark for beauty/hair salons, real-world figures—especially in busier or understaffed enterprises—can be significantly higher. In fact, there is factual evidence showing 300–500 missed calls per month suggesting that many salons, in practice, lose far more opportunities than industry averages imply.

Final takeaway

Missing around 22% of calls is a conservative estimate for many small trade businesses, but real-world numbers are often much higher. Busy installers regularly miss far more enquiries, which can add up to hundreds of lost jobs each month. The true cost is not just missed calls, but missed work and missed revenue.